What is the Ultimate Lead Follow-up?

Let’s start at the very beginning. In the first chapter, we’ll settle on simple tools you already have in our arsenal, discuss the main types of application(s), and some common characteristics that most script content share. This module will get you thinking about what your current marketing tools can accomplish, with plenty of resources to help you enhance them.

When is the Ultimate Lead Follow-up used and what for?

From the uses you know of to some that you don’t, we’ll cover what businesses and marketers are doing with follow-up campaigns today. Included here are many best practices and suggestions for how to get the highest ROI out of the the tools you are currently using, while exploring the variety of ways they can contribute to your business.

Your Guide to Creating Follow-up Campaigns.

In this module, we demystify the process of writing the copy and designing the layout for your follow-up sequences. Whether you identify as a copywriter or salesperson or feel completely inept in both facets, we’ve got you covered with tons of step-by-step advice and resources that will help you become a star at both.

How do I keep track of my prospects?

You can design and create the best net in the ocean, but if you’re not near the fish, you’ll never catch a thing. The same goes for your phone follow-up. If your business doesn’t return calls, it doesn’t have leads. And no leads mean no sales. We’ll discuss no-nonsense methods you can use today to get more and better, replies on your incoming calls.

Getting Started with Marketing Automation.

Once you’ve got a system working, and leads coming into your pipeline, it’s common to wonder what’s next. We’ll take you beyond the world of sales in this module, and discuss some common marketing automation tactics, to give you ideas of what you can do with your growing business.